About
An AI-native studio, run like a film studio.
We started in 2023 with one question: can this technology hold a story for forty minutes? Everything we have built since has been in service of answering yes.
The studio
Story first. The machine second.
Most AI video is a demo — a striking shot that cannot be extended into a scene, let alone a season. We built the studio around the unglamorous parts that fix this: canon documentation, identity systems, evaluation harnesses, and a finishing department.
The people here come from film, television, advertising and machine learning in roughly equal measure. That mix is the point. A director who cannot brief a model, or an engineer who cannot read a cut, will each produce something that almost works.
What we hold to
Four things we do not trade away.
Story before technology
The model is a tool in the building, not the reason for it. If the story does not work on paper, no amount of compute rescues it.
Craft at the finish
Generated footage becomes finished footage in the same way it always has — compositing, grade, mix, and someone with taste making the last call.
Systems over heroics
Consistency comes from infrastructure. Anything that depends on one person remembering something will eventually break on episode nine.
Consent and provenance
Licensed or client-owned training data, contracted voice work, and a provenance record attached to every delivered asset.
The team
Six disciplines in one building.
Story & Development
Screenwriters, story editors and narrative architects.
Direction
Directors and cinematographers from film and commercial backgrounds.
Machine Learning
Training engineers, dataset curators and evaluation specialists.
Audio
Composers, sound designers, dialogue editors and mixers.
VFX & Finishing
Compositors, simulation artists and colourists.
Production
Producers and delivery managers who keep the schedule honest.
Timeline
How we got here.
- 2023
Studio founded
Three directors and two ML engineers, one question: can this hold a story for forty minutes?
- 2024
Character systems
Identity locking shipped, making serialized production viable for the first time.
- 2025
Pipeline handover
Enterprise clients begin operating our pipeline in-house under governance.
- 2026
Long-form at scale
Weekly long-form channels sustained by two-person creative teams.
Start at 9am
Tell us what you want to make.
Send a brief, a script, a reference board or a sentence. We will come back with an approach, a schedule and a number.